75% of people purchase a product after seeing it on their social media feed. This is what was found in a recent survey. The question is how you as a business owner can take advantage of this? Having a business is all about identifying a target market and engaging them to develop a loyal relationship. All of which is made possible by social media.
Social media has taken the world by storm. Small businesses to large corporations all have joined this bandwagon to enjoy the resulting perks. With millions of apps, website and platform being designed to bring people closer, social media is the ultimate secret weapon to unleash on your competitors. Businesses can develop their market brand, promote and compare it, analyze the demand in the market and also observe their own shortcomings. But it is not only about promotion and branding, social media when used with the right tools can also be used to improve sales. And this is what most of the businesses nowadays are doing. So why should you be left behind? Read on below to find how you can use social media to boost the sales of your business.
The First Step
Take the plunge by creating accounts on social networking sites. Facebook and Twitter are the preferred choices of most businesses as they have the greatest number of users. They are number of other available options such as Google+, LinkedIn, and Pinterest etc. But if you are just starting out, you should take it slow. A Twitter account and a Facebook fan page are the bare minimum required to start this journey. Register your business name and make sure that you provide the valid information as your prospective customers are going to use this information to contact you.
Build and Engage your Audience
What is the use of an account if it does not have any audience? You can start by posting relevant content that is both entertaining and enlightening. If people are going to like your post they are going to share it which means that more and more viewers will be drawn to your page. Another way to attract visitors to your account is by liking different pages and groups. Commenting and liking on other people’s post is going to expose you on these platforms and make people notice you. The main objective here should be to establish a unique and strong persona. You should show the personality of your business through the content that you share.
Most businesses take social media to be as a promotion platform but this is where they fail. In order to boost your business, you should use it as a communication medium. Develop a relationship with your customers by commenting on their posts and replying to their reviews even if they are bad. In this way you can get feedback on what to improve and you can better understand their needs. A great tip is share the link of your website on your accounts so that it shows the credibility and reliability of your business.
In order to be in the limelight, make sure that you share unique and relevant posts regularly. People are always on the lookout for more information. You can post new updates regarding your brands or be creative and share post that you think will draw more clients to your page. Be wary of sharing over promotional content as people get tired of advertisements. Any content that you share should be intriguing, unique and eye catching, so make sure you add images as people are more attracted towards pictures. Posting the right content will get you more customers as it will build their confidence in your brand.
Be creative and make your business stand out by making promotional videos. They are inexpensive, less time consuming and will definitely help you in attracting more customers. Your promotional video should be original and present your business ideas in a concise and engaging manner. Post this video on your sites so that your customers can see and share it.
Social media is an inexpensive and effective way to promote your business but it requires a lot of hard work, dedication and time. The competition is pretty tough but the key is to remain original and creative. Communicate with your clients and always be active to get fruitful results. Most businesses are using social media to boost their sales so make sure you don’t get left behind. After all it is a great avenue to generate revenue.